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Privacy Policy

 Privacy Policy

Last updated: June 13, 2018

 

Introduction

Palace Resort is a hotel/resort in Myrtle Beach, South Carolina, we believe the privacy and security of our guests and visitors are of paramount importance and we are committed to protecting the data you share with us. This privacy policy explains how Palace Resort processes information that can be used to directly or indirectly identify an individual (“Personal Data”) collected through use of its website and platform.

For the purposes of this policy, Palace Resort defines the term “Guest” as any individual who has stayed or has an upcoming stay at Palace Resort and the term “Visitor” as an individual that visits our front-end website at www.PalaceResort.com, and “Subscriber” as any individual who has provided contact information.

Any information stored on Palace Resort’s platform is treated as confidential. All information is stored securely and is accessed by authorized personnel only. Palace Resort implements and maintains appropriate technical, security and organizational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.

Collection and use

The following sections cover the specifics of each of the three groups from which data is collected: website visitors, guests, and subscribers.

 

Website Visitors

If you are a Visitor to our website only, and not a Guest, then this section is relevant for you.

By visiting this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not visit this website. If required by applicable law, we will seek your explicit consent to process Personal Data collected on this website or volunteered by you. Please note that all consent is voluntary. However, if you do not grant the requested consent to the processing of your Personal Data, the use of this website may not be possible.

Palace Resort may collect, record and analyze information of Visitors to its website. We may record your IP address and use cookies. Palace Resort may add information collected by way of site activity. Furthermore, Palace Resort may collect and process any Personal Data that you volunteer to us in our website’s forms, such as request forms, reservation bookings, and newsletter signup forms. If you provide Palace Resort with your social media details, Palace Resort may retrieve publicly available information about you from social media.

Such Personal Data may include your IP address, first and last name, your postal and email address, your telephone number, your job title, data for social networks, your areas of interest, interest in Palace Resort, and certain information about the company you are working for (company name and address), as well as information as to the type of relationship that exists between Palace Resort and yourself.

Palace Resort gathers data about visits to the website, including numbers of Visitors and visits, Geo-location data, length of time spent on the site, pages clicked on or where Visitors have come.

Purpose of processing personal data

Palace Resort uses the collected data to communicate with Visitors, to customize content for Visitors, to show ads on other websites to Visitors, and to improve its website by analyzing how Visitors navigate its website.

Sharing personal data

Palace Resort may also share such information with service vendors or contractors in order to provide a requested service or transaction or in order to analyze the Visitor behavior on its website.

Cookies

Cookies are small pieces of information sent by a website to a Visitor’s hard disk. Cookies cannot be used to run programs or deliver viruses to your computer. By continuing to visit the website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be. We may also place cookies from third parties for functional and marketing purposes. The use of cookies is widespread and benefits the surfer.

Links to other sites

Please be aware that while visiting our site, Visitors can follow links to other sites that are beyond our sphere of influence. Palace Resort is not responsible for the content or privacy policy of these other sites.

Guests

If you are a Guest of Palace Resort, which includes anyone who has booked a stay at our property, this section is relevant to you and your data.

Guests should be aware that in booking a stay at our property, they could be disclosing information that could make them personally identifiable to Palace Resort agents and staff. The security and privacy protection implemented on Palace Resort site and booking systems does not cover this type of transfer or disclosure of personal information. For more detailed information concerning the protection of privacy when making a reservation, Guests may contact us by calling (800) 334-1397 or contacting [email protected]

Inquires

If you wish to inquire about your Personal Data that may have been collected by Palace Resort please contact us using the information at the bottom of this policy.

Collection of Guest data

Guest data includes data from individuals who have booked or will book a stay at Palace Resort, transferred or manually entered by a Palace Resort agent into their account for the purpose of providing and facilitating a stay.

Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, lifestyle and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.

The purpose of collecting Personal Data as part of a guest reservation will vary depending on the reservation specifics and may vary greatly. For Guests in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. The purpose will consequently be defined by Palace Resort.

Processing in the European Economic Area (EEA)

For Guests located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Palace Resort processing will take place in accordance with the GDPR.

Subscribers

Subscribers of Palace Resort include any Visitor and/or Guest who has provided relevant contact information in order to receive communications.  This may be in either print or digital form. This section is relevant to Subscribers and their data.

Subscribers to Palace Resort should know they could be disclosing information that could make them personally identifiable to Palace Resort agents and staff. For more detailed information concerning the protection of privacy of subscribers, a Subscriber may contact us by calling (800) 334-1397 or contacting [email protected]

Inquires

If you wish to inquire about your Personal Data that may have been collected by Palace Resort please contact us using the information at the bottom of this policy.

Collection of Subscriber data

Subscriber data includes data from individuals who have opted in to receive information or communicate with Palace Resort, transferred, or manually entered by a Palace Resort agent into their subscriber account for the purpose of facilitating communication.

Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, any data contained in a comments field competed by the Subscriber, and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.

The purpose of collecting Personal Data as part a subscriber record is to provide the best possible communication experience.  Subscribers in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. The purpose will consequently be defined Palace Resort.

Processing in the European Economic Area (EEA)

For Subscribers located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Palace Resort processing will take place in accordance with the GDPR.

Retention and deletion

Palace Resort will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. For Guest data, Palace Resort will have control for collecting data, and the duration for which the Personal Data may be kept. When a Subscriber’s account is terminated or expired, all Personal Data collected through the platform will be deleted, as required by applicable law.

Acceptance of these Conditions

We assume that all Visitors of our website, Subscribers of communication, and Guests of Palace Resort have carefully read this document and agree to its contents. If someone does not agree with this privacy policy, they should refrain from using our website or booking. We reserve the right to change our privacy policy as necessity dictates. Continued use and relationship with Palace Resort after having been informed of any such changes to these conditions implies acceptance of the revised privacy policy. This privacy policy is an integral part of Palace Resort’s terms of use.

Our Legal Obligation to Disclose Personal Information

We will reveal a user’s personal information without his/her prior permission only when we have reason to believe that the disclosure of this information is required to establish the identity of, to contact or to initiate legal proceedings against a person or persons who are suspected of infringing rights or property belonging to Palace Resort or to others who could be harmed by the user’s activities or of persons who could (deliberately or otherwise) transgress upon these rights and property. We are permitted to disclose personal information when we have good reason to believe that this is legally required.

Palace Resort  Data Protection Officer

Palace Resort has a “Data Protection Officer” who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:

  • Vacation Myrtle Beach
  • 1144 Shine Ave., Myrtle Beach, SC, 29577
  • (843) 945-4352
  • [email protected]

 

Your Data Rights

At any point Palace Resort is in possession of or processing your Personal Data, you have the following rights:

  • Right to access: you have the right to request a copy of the information that we hold about you.
  • Right of rectification: you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten:  in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right of portability: you have the right to have the data we hold about you transferred to another organization.
  • Right to object: you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing: you also have the right not to be subject to the legal effects of automated processing or profiling.

In the event that Palace Resort refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

Palace Resort, at your request, can confirm what information it holds about you and how it is processed.

For Further Information

If you have any further questions regarding the data Palace Resort collects, or how we use it, then please contact us by email at: [email protected], or in writing at:

Palace Resort

1605 S Ocean Blvd

Myrtle Beach, SC 29577 (800) 334-1397

[email protected]

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